Betway to Sponsor 3 eSports
The Betway Company, simply known as Betway, runs a website covering sports betting, casino gaming, bingo, poker, and last but not least, esportsbook. Betway Casino is a household name in the UK due to its advertisements on British sporting teams and UK Newspapers. The Malta-based organization is proud to work in many countries, holding licenses from a number of major European governments.
Betway Sports is a major component of the Betway Community which was founded early in 2006. The genre of online sports betting has now been brought to a whole different level in terms of usability and user-friendliness. Players who signed up for one (sports) division will have access to another (casino) and vice versa instantly and conveniently. For several sports, Betway Sports offers betting tips, including football, horse racing, tennis, basketball, rugby, boxing and even darts.
The Betway Group is a partner of the Federation of Professional Players and a big fan of the Responsible Gaming Trust. Feeration protects and preserves the common rights of UK professional athletes. A variety of high-profile UK-based sporting competitions such as wrestling, darts, football (sponsor of EPL’s West Ham), horse racing and tennis and professional video games, also known as eSports, have been funded by this popular online poker business so far.
More than 20 years ago, the first video game competition took place and today, leading eSports competitions draw crowds that can comfortably contend with the world’s biggest professional sporting events with live midweek streaming reaching over 100,000 online viewers. In 2017, market analysis found that eSports generated a staggering revenue of $696 million, with a global audience of 385 million. A casino powerhouse like Betway will, of course, want to be a huge promoter of this worldwide movement. Betway has signed this year’s sponsorship with three main eSports competitions: the ESL Intel Intense Masters, the ESL One and the CS:GO Pro League premier (seasons 7 and 8). In the meantime, Betway has acquired exclusive naming and distribution rights.
ESL, formerly known as the Electronic Sports League, has held worldwide tournaments since 2000 and is a renowned eSports organization. In 2007, Intel sponsored the development of global tournaments and called them the Intel Extreme Masters. The IEM hosts a global series of international tournaments. These Intel-funded ESL sanctioned tournaments include many events such as Hearthstone: Heroes of Warcraft, League of Legends, Quake Live, Counter-Strike: Global Offensive, and Starcraft II. Betway’s support comes after the 2017 ESL One Cologne sponsored by the online bookmaker and the 2017 CG: GO Pro League when Betway enjoyed unprecedented success in ESL One Cologne and CS: G
ESports has developed into such an incredibly successful industry due to various video game tournaments. These well-funded tournaments are known as the industry’s cornerstone and continue to grow each year. With a range of sportsbooks that are beginning to contend with their odds on different eSports games and competitions, foreign sportsbook firms are only starting to see the promise of the eSports room. As for Betway, Betway will be continuing the momentum of their past sponsorships, according to Betway’s Adam Savinson, but will also build their famous CS: GO happy and sit on the field.